Benjamin Moore, PDCA and TEACH Construction Launch On-Demand Training Program for Painters
Paint Manufacturer Donates $100,000 in Grant Funding to Workforce Development Initiative
Montvale, NJ – July 23, 2019 – Benjamin Moore, North America’s favorite paint, color and coatings brand, today announced its Painting Contractor Workforce Development Initiative in partnership with the Paint Contractors Association (PDCA) and technical Education Assistance for Careers in Homebuilding (TEACH) Construction. Recognizing the need for more skilled workers in the paint industry, Benjamin Moore provided $100,000 in grant funding to PDCA and TEACH Construction to develop a multi-faceted program geared towards educating and preparing the next generation of painters as they enter the workforce. The Painting Contractor Workforce Development Initiative is comprised of a 15-segment Trade Best Practice video series for beginners, as well as an in-depth classroom program designed to offer content on various topics within the painting trade.
“Collaborating with PDCA and TEACH Construction to inspire and develop the next generation of professional painters is a natural alignment for Benjamin Moore as we remain committed to supporting the communities we serve through workforce development and educational programs focusing on trade skills, architecture, interior design and more,” said Craig Bunting, Benjamin Moore Director, Customer Segments. “Through this initiative, our goal is to provide both independent painters and contractor businesses the resources to equip professionals with the expertise and confidence to be successful.”
Created by PDCA with support from Benjamin Moore, the Trade Best Practice video series, which consists of 15 high-level videos, kicks off with an overview of the painting industry and provides introductory content on topics including taping, sanding and rolling, etc.As part of the program, TEACH Construction breaks down each topic into learning modules for those seeking more detailed instruction.TEACH Construction is also engaging vocational and two-year colleges as well as education-focused nonprofits, helping them to utilize their paint and construction curriculum to help develop the next generation of painting professionals.
Professional contractors, educators, and employers can access the PDCA Trade Best Practice video series and the TEACH construction curriculum online at their website to utilize at no cost.
About Benjamin Moore
Founded in 1883, Benjamin Mooreis North America’s favorite paint, color, and coatings brand. A leading manufacturer of premium quality residential and commercial coatings, Benjamin Moore maintains a relentless commitment to innovation and sustainable manufacturing practices. The portfolio spans the brand’s flagship paint lines, including Aura®,Regal® Select, CENTURY®,Ultra Spec®, Natura®and ben®. Benjamin Moore is renowned for its expansive color portfolio, offering consumers and designers more than 3,500 colors. Benjamin Moore paints are available exclusively from its more than 5,000 locally owned and operated paint and decorating retailers.Benjamin Moore is deeply committed to its communities, providing in-kind and financial donations to national and local non-profits that advance workforce development; housing; and sustainability and preservation. These organizations include the American Society of Interior Designers (ASID), American Institute of Architectural Students (AIAS), Gary Sinise Foundation, National Trust for Historic Preservation, and YouthBuild USA, among others.
About PDCA
Founded in 1884, the Painting and Decorating Contractors of America (PDCA) is a national trade association dedicated to the success of painting and decorating contractors through ethics, education, and excellence. Based in Maryland Heights, MO, the PDCA has nearly 310,000 members in the U.S. and Canada, for which it provides access to education programs, networking events and more.
About TEACH Construction
Formed out of the Colorado Home Building Academy – which was established by Berkshire Hathaway company Clayton Homes – TEACH Construction is an independent initiative to build a community of learning for competency-based construction education. TEACH stands for Technical Education Assistance for Careers in Homebuilding. The organization is dedicated to educating the future workforce in all aspects of home building, including painting – which is TEACH’s first area of focus.
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To learn more about how TEACH is supporting workforce development through this collaboration, click here.
